SMW: Influencer Review

Social media influencers or digital influencers (they both mean the same thing) are broadening the definition of celebrity. Before the explosion of social media, conventional celebrities were People whose influence depended on their wealth, social status, talent in particular sport or unique skill.   At social media week in Bristol, I attended my first talk on "digital influencers vs celebrity ambassador".  The panel leading the …

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PR x Africa 2018

Undoubtedly, the hottest scandal last summer was Bell Pottinger.  But the PR company unethical actions might have been the greatest thing to happen to the African PR industry. Last summer I worked as a PR intern at LAS Consultancy, in my home country, Tanzania. I wrote a 2 blog post 'How PR is done in …

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22, Memo

TO:  Samha (22) FROM: Samha (21) Date: 17/01/2017 Subject: New Chapter As of yesterday, you are officially 22! The haters will say, to prepare for a life of steady decline. That after 21 there is nothing left to celebrate, especially not birthdays But like the saying goes "haters are going to hate".  The world is crazy, …

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PR in Dar es Salaam Part 2: Transport Fee

In public relations, media relations is very important. Even though journalist and PR practitioners have a strange love and hate relationship, we still have to work together to get the job done. In Dar, the relationship is quite different and public relation practitioners have to bend over backwards to make sure the press covers their …

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PR in Dar es Salaam Part 1: I’m sorry that’s NOT what we do

3 weeks ago I landed my first ever public relation internship in my home city of  Dar es Salaam. For those who have never heard of Dar es Salaam, here are some general facts. Dar es Salaam, also known as Bongo, is the commercial city of Tanzania. Dar es Salaam means Haven of Peace and …

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