PR Thirsty

I have been studying public relations for a year and a half and it has been a fantastic experience. When I first started the course, I really didn’t know what I was getting myself into. I thought the course would be very rigid and it wouldn’t allow me to be creative.

A year and a half later I couldn’t have been more wrong. Public relation has challenged my creativity and expanded it. Digital Communication has taught me that your online profile is your brand, therefore take care of it and build on it. It can be seen by millions and that could help further your career. PR has also taught me, it’s all about who you know. The work is important, but it’s also essential that you socialize with other practitioners and other people in the media industry. Relationships are key in PR because who you know could mean a potential job.

Now that I’m in my second year of university its time to think about work placements, and finding my place in the industry. So that should be easy, right? The truth is I’m stuck and I don’t know where I fit in.

I know what you saying just find a PR placement anywhere and start there, but did you know there are several different types of PR jobs. Not everyone who introduces themselves as a PR practitioner is Samantha Jones from Sex in the City. There are:

  1. Media Liaison  

A media liaison fields calls from reporter and media representatives and coordinates interviews with the client.  A media liaison also forms relationships with assignment editor and pitches story ideas meant to generate positive press coverage for clients. They provide media contact with photographers, video clips, and background on clients.

2. Publicist 

A publicist is responsible for coordinating publicity events in order to promote the client in a positive light. This includes developing a publicity campaign and deciding how to position a client for the best possible media coverage.

3. Corporate Spokesperson  

A corporate spokesperson is typically an in-house public relations specialist who serves as the public face of the company. They represent the company in making public statements, answering interviews question, commenting on industry trends, and handling bad press.

4. Copy Writer 

A public relations copywriter produces press releases and other promotional copy used to help publicize a client. This can include biographical profiles, brochures, advertising materials and web copy. A copywriter usually takes direction from a publicist in crafting materials effective in promoting the client according to the publicist.

And that is not even touching the surface.

I have been so busy trying to be good at all the different technical skills in PR, I haven’t asked myself what kind of PR practitioner I want to be. Where do I see myself working?

The million dollar question a lot of university students’ face, what do you want to be when you grow up?

An answer I don’t have at the moment, but that is what my 20s are for. I shall be researching and investigating the different PR jobs that are available for the young black woman.  The plan is to meet, shake, and buy coffee for every single practitioner and understand my options.


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