PR Thirsty 2.0: The Reflection

It’s over! The credits are rolling, the movie theater’s lights are switched on, and I’m sitting in my seat digesting everything I just watched. I remember sitting at Starbucks and asking myself what do I want from PR? I wrote a blog post called PR Thirsty all about figuring out where I belong in the PR industry. I had this insane thirst in discovering a career for myself in this industry. I promised I would investigate and come back with a conclusion, but if I’m honest I’m still digging.Digital Communication Management has felt like a marathon. I started out slow like every good long distance runner does, pacing myself for the journey ahead. It started with

Digital Communication Management has felt like a marathon. I started out slow like every good long distance runner does, pacing myself for the journey ahead. It started with translationplz.pr probably my favourite project this year. Finally, it is MY voice and MY interpretation on the topics we discussed in class. My aim with my blog was not to write to practitioners who probably thought I came off as naïve and whiny (which is probably true). But students and millennials, who like me fell in love and then out of love and in love again with our degrees. I probably started the race a bit too slow in the beginning but I guess that is life. You can not just take off without thinking why you are running in the first place.

Along the run, I learned about content and your online profile. Never in a million years would I have imagined spending 30 minutes of my class time making sure I followed every single one of my classmates on Twitter. It was strange at first but it taught me the importance of a community. My classmates and I were like a small community and how you engaged with the people in your community is a vital skill in the PR industry. Soon I found myself part of a larger community of public relations practitioners giving advice and sharing trade secrets.

Along the run, I met experienced runners who have done this race before. I was lucky enough to sit next to this year CIPR president Jason Mackenzie. If you told me that I would be inches away from the most influential man in PR, I would have thought you were crazy. But there I was sitting next to him and he even picked me to hold his poster. He gave great insight as to what employers are looking for and how to prepare for an interview. I got to chat with him about PR outside the UK, and he gave me connections to PR specialist in my own country. I also interviewed two successful female public relation practitioners Sarah Pinch and Christina Zaba. The advice I got was to know what is out there and to believe in myself.

I have just finished my first lap, but the race is not over yet. I’m still thirsty for PR just like I was in Starbucks. Summer is just around the corner and I have plans to quench my thirst.

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